Effective Date: December 18, 2015
Date of Last Revision: April 2, 2019


Table of Contents

thank you for using vertigo!

Welcome to Vertigo, a service provided by Vertigo Media, Inc. (“Vertigo”, “we” “our”, “us”). Thank you for your interest in and use of our mobile applications (collectively the "Application" or “Applications”); websites ( and any subdomains thereof (collectively "Website" or “Websites”); all related sites, players, widgets, tools, applications, data, software, application programmatic interfaces (APIs), and other services (collectively the "Services"); and all content (“Content”) contained therein. This Privacy Policy applies to the Website, Applications, and Services (together, the "Platform"). References to “you” or “your” mean the person accessing the Platform, including registering for a Vertigo account.


This Privacy Policy explains how we collect, store, use, and disclose your information, including any personal information or data, when you use the Platform. By using the Platform, and in particular by registering a Vertigo account, you are consenting to the use of your information in the manner set out in this Privacy Policy.

This Privacy Policy applies to individuals located in the Republic of Korea (“South Korea”).Vertigo complies with all applicable laws, regulations, policies, and guidelines of South Korea, including but not limited to the Personal Information Protection Act (“PIPA”) and the Act on Promotion of Information and Communication Network Utilization and Information Protection (“Network Act”).

For purposes of this Policy, the term “personal data” may be used interchangeably with “personal information” and means any information relating to an identified or identifiable living natural person. An identifiable natural person is an individual who can be identified, directly or indirectly, by reference to an identifier such as:

  • A name (e.g. first names (given names), middle names, and/or last names (surnames));

  • A physical address or mailing address including street name; city or municipality; state or region; postal code; and country;

  • Online contact information such as an e-mail address;

  • A username or handle that functions as online contact information;

  • A telephone number;

  • A resident registration number or other government-issued identification number;

  • A photograph, video, or audio file, where such file contains a person’s image or voice;

  • Geolocation information; or

  • Anything else about the individual that is collected online and stored by an operator in personally identifiable form.

We are the personal information  controller and personal information processor for the purpose of data protection and privacy laws in South Korea, with respect to your personal data collected and used through your use of the Platform. This is because we dictate the purposes for which your personal data are used and how we use your personal data.

This Privacy Policy explains the following, among other things:

  • Our principles with respect to your information and your privacy

  • The information we collect about you

  • How we maintain your information

  • How long we retain your information

  • How we use your information

  • How we share your information

  • How we use cookies and similar technologies

  • Your rights, including your choices, with respect to your information

  • How to contact us regarding privacy issues

Please take some time to read this Privacy Policy and our Terms of Use. If you do not agree to any of the provisions of this Privacy Policy, you should not use the Platform. If you have any questions or concerns, you can contact us at

Please note that this Privacy Policy applies only to the Platform. When using the Platform, you may find links to other third-party websites, apps, and services or tools that enable you to share information with other websites, apps, and services. Vertigo is not responsible for the privacy practices of these other websites, apps, and services, and we recommend that you review the privacy policies of each of these websites, apps, or services before connecting your Vertigo account or sharing any personal data.


We have a pretty simple approach to data protection and privacy, which can be summarized as follows:

You should know what we do with your information.

This Privacy Policy is designed to give you transparency regarding our data protection practices. If there’s anything that’s not clear from this Privacy Policy, please feel free to e-mail us at

You should have full control over your information.

We’ve designed the Platform to give you control over the information you publish and share using Vertigo and other sites and services to which you connect your Vertigo account.

Please take full advantage of these tools and make sure you share only what you want to share.

3. Information We Collect About You

We collect information about you from various sources:

Information provided by you

You don’t need to provide us with any personal data in order to visit the Website. However, our Platform does require that you register for a Vertigo account and, by doing so, you will provide us with certain information:

  • Essential account information: When you register any kind of Vertigo account, you will need to provide your full name, e-mail address, date of birth, chosen username, and chosen password. To register for an account via the Application, you must use your phone number or your Facebook or Twitter account for single sign-on (more on third-party platforms below in the “How We Share Your Information” section).

  • Non-essential account information: You may choose to provide your phone number or gender.

  • Profile/bio information: You may choose, at your discretion, to provide additional information for your public profile on Vertigo—for example:

    • the city and country in which you reside

    • a profile picture or avatar

    • information about how you categorize yourself with respect to your content (for example, whether you are a musician, a label, or some other category of artist)

    • details of your other websites and social media profiles, including links to those websites and profiles

For more information on how to delete, edit, change, or amend your information, see the “Choice and control” section below.

  • User activity: We keep track of your interactions with the Platform, which may include the features you use, the advertising in which you show interest, and the content you encounter.

    For example, we maintain analytics data such as the number and titles of media tracks you listen to, the content you share with others, the users you follow, and the users that follow you.

    As this data is essential to the function of the Platform, you may not opt out of our collection and use of such data or information. By accessing or otherwise using any portion of the Platform, you hereby consent to the foregoing collection and use of your activity and behavior for the purposes outlined in this Privacy Policy.

  • Information from correspondence: You will provide certain personal data if you contact us by e-mail, the Websites (such as when you complete the forms on the Websites), mail, phone, fax, or other offline means.

  • Survey information: If you participate in any survey, you will provide certain personal data as part of your response.

  • Information that you post: You may provide personal information when you post comments, photos, and video, or contribute to community discussions.

  •  Contest information: If you participate in any of our contests or other promotions, you will provide certain personal data as part of your participation (such as your contact information, date of birth, proof of age, proof of residency, withholding tax information, and other information that may be required to verify your eligibility or award a prize). By entering a contest on our Platform, you consent to allow us to collect, use, and maintain unique identifying personal information that may be necessary to process a contest prize.  

Information we collect automatically

There is certain information that we (or our service providers on our behalf) collect automatically as the result of your use of the Platform or through the use of web analytics services as described in the section on “Cookies” below. This information includes but is not limited to:

  • the Internet Protocol (IP) address of the device from which you access the Platform (this can sometimes be used to derive the country or city from which you are accessing the Platform)

  • the sites that you visited or services you accessed immediately prior to visiting the Platform

  • the specific actions that you take on the Platform, for example visiting pages or screens, streaming or downloading media, sharing media with other users, following or unfollowing other users, posting comments, or performing searches

  • any search terms that you may enter

  • the date, time, frequency, and duration of usage

  • your browser types and operating systems

  • the nature of the device from which you are accessing the Platform, for example, whether you are accessing the Platform from a personal computer or from a mobile device

  • information collected through cookies and similar technologies

  • information regarding your interaction with e-mail messages, for example, whether you opened, clicked on, or forwarded e-mail messages

  • location data: we or our service providers may receive or infer information about your location from a variety of sources. For example, we may use your Internet Protocol (IP) address to identify your general location or we may receive more precise location data from your mobile device (such as via global positioning systems (GPS), cellular towers, or wireless network access points). We may use location data to analyze certain information and to improve our Platform and relevance of the information we provide to you via the Platform

4. How We Maintain Your Information

We implement managerial, administrative, technical, and physical safety measures to prevent the loss, theft, leakage, falsification, alteration of, or damage to, your information. For example, we apply encryption technology to personal data, install and update security programs, and take other equivalent measures to ensure the secure storage and transmission of personal data. We also maintain access logs or records, and take measures to prevent forging or falsification of such records, to effectively respond to an intrusion incident. Although guaranteed security does not exist on the Internet or offline, we take commercially reasonable precautions to protect such information consistent with this Privacy Policy and applicable laws. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties.

5. How Long We Retain Your Information

We will retain your information for as long as necessary for the purposes for which it was collected. The precise period will depend on the reason why it was collected. Those periods are also based on the requirements of applicable data protection laws, regulatory requirements, and periods relating to the commencement of legal actions. Notwithstanding the foregoing, we retain your information for as long as you have a Vertigo account and up to one year from the date your account is deleted, unless a longer retention period is required for us to comply with other laws or regulations of South Korea or unless you agree to a longer retention period.

If you request deletion of your Vertigo account, personal information that is stored in electronic file formats will be deleted using technical means which make the information unrecoverable. Personal information that was provided in paper form, including records, documents, contracts, agreements, forms, and photographs, will be destroyed through shredding or incineration. We may retain certain information in accordance with our internal policies and applicable laws and regulations, for up to one year after the date your account is deleted. For example, we may retain your e-mail address to send you notifications and handle customer service inquiries related to the deletion of your account.

We will maintain any personal information for long as required by applicable laws and regulations of South Korea, including but not limited to the Act on the Consumer Protection in Electronic Commerce, the Framework Act on National Taxes, the Electronic Financial Transactions Act, and the Protection of Communications Secrets Act.

6. How We Use Your Information

We use the information that we collect about you for the following purposes:

Use of and interaction with the Platform

  • To operate and maintain your Vertigo account, and to provide you with access to the Website and use of the Apps and any Services that you may request from time to time. Your e-mail address and password are used to identify you when you log into the Platform.

  • To identify you as the author of comments that you post and/or the other contributions that you make to the Platform.

  • To seek your participation in surveys, and to conduct and analyze the results of those surveys, if you choose to participate.

  • To administer promotions, and your involvement in them, if you choose to participate.

  • To gain an understanding of the types of music, content, or features you and/or other listeners tend to like or dislike.

  • To provide information to rightsholders or their service providers for the purpose of compensating artists and other rightsholders for use of content.

  • To provide you with technical support.

  • To respond to you about any comment or inquiry you have submitted.

  • To provide other users with information regarding listening behavior and activity.

  • To prevent or take action against activities that are, or may be, in breach of our Terms of Use, Intellectual Property Policy, Community Guidelines, Contest Rules, or any applicable laws or regulations.

  • To enable age restrictions.

  • To send you service updates and notifications regarding your account and other notifications from time to time. We will exercise due diligence and use commercially reasonable efforts to contact you according to the preferences you communicate to us; however, please note that we must continue to notify you when there are material changes to your account or to policies governing our relationship with you. Please keep your e-mail address updated in your account settings so that you receive notifications from us.

Any additional information that you provide as part of your public profile may be published on the Platform. This information may be publicly accessible and may be viewed by anyone accessing the Platform. Please bear this in mind when considering whether to provide any additional information about yourself.

Improving and customizing the Platform

  • To analyze the use of the Platform in order to improve Vertigo and customize it to the needs and interests of existing and potential users.


  • To show you ads on behalf of advertisers.

  • We use information that you make available to us when you interact with the Platform directly or through third-party services. This allows us to show you ads that are more relevant and interesting to you.

  • Instead, advertisers pre-define specific audiences by certain criteria (e.g. age range, interests, locations, or the number of followers of users) for specific ad campaigns. If information about you matches these criteria, we may choose to display a suitable ad to you.

  • We may also display ads based on the content that you have recently viewed or searched.

  • We may share personal information with our service providers in order to deliver advertising to you. These will then be shared with us or a respective service provider.

7. How We Share Your Information

We will not share your information with any third party except as described in this Privacy Policy. There are circumstances in which we may need to share some of the information we collect about you or the information you provide to us. These circumstances are as follows:

  • Other users: Any information in your public profile will be accessible by other users of the Platform, who may view your profile information, listen to your shared playlists, add themselves to your list of followers, send you messages, or utilize other features that may allow them to communicate with you or view information about you. If you comment on any content on the Platform, your comments may be available to all users of the Platform.

  • Service providers: We use certain third parties, some of whom may be located outside of the United States, to provide us with certain specialized services related to the Platform. For example, we may engage third-party service providers to host our Platform or to provide analytics, advertising, communication, customer support, or maintenance. These third parties may have access to certain information about you but only where this is necessary in order for those third parties to provide their services to us. Where we transfer personal data to these third parties, we require these third parties to implement appropriate organizational and technical security measures to protect against unauthorized disclosure of personal data and only to process personal data in accordance with our instructions and to the extent necessary to provide their services to us. The third-party service providers we use include:

    1. Intercom: We provide a limited amount of your information (such as registration date and some personal information like your e-mail address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you visit our Platform. As a data processor acting on our behalf, Intercom analyzes your use of the Platform and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom’s use of cookies, please visit We also use Intercom as a medium for communications, either through e-mail or messages within the App. For more information on the privacy practices of Intercom, please visit Intercom’s services are governed by Intercom’s terms of use which can be found at

    2. Shopify: We share information with Shopify, Inc. (“Shopify”) for the purposes of selling goods to visitors and customers who visit our online retail website and/or purchase products at or on our Platform (collectively “Store”). When you visit the Store, Shopify automatically collects certain information about your device, including information about your Web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Store, Shopify collects information about the individual web pages or products that you view, what websites or search terms referred you to the Store, and information about how you interact with the Store. When you make a purchase or attempt to make a purchase through the Store, Shopify collects certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, e-mail addresses, and phone numbers). Shopify uses the information to fulfill orders placed through the Store (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations) to communicate with you, screen orders for potential risk or fraud, or generally to improve and optimize Shopify and our Store. For more information on the privacy practices of Shopify, please visit Shopify’s services are governed by Shopify’s terms of use which can be found at

    3. Other third-party services: Please see the below links to understand the privacy policies of other third-party service providers (including any opt-out facilities they may have):

  • Users of our API: Vertigo may grant permission to third parties to use programmatic interfaces to enable application developers to integrate elements of the Platform into various applications. Some of these developers may be located outside of the United States. Any information that you publish to the Platform may be accessible to these developers. Please bear this in mind when deciding what information to add to the Platform.

  • Other networks and connected apps: If you choose to connect your Vertigo account to other apps, such as Apple Music or Spotify, or social networks, such as Facebook or Twitter, you will share certain information with those apps or networks. Any new content that you publish to the Platform may be shared to connected networks and may be visible to your followers and friends on those networks, in accordance with the permissions that you grant when connecting a third-party account. In the case of connected apps that utilize the Platform, Vertigo is not responsible for the content or use of personal data on other apps or networks. Please make sure you connect your Vertigo account only with apps or services that you trust.

  • As aggregated data: We may aggregate your personal data with similar data relating to other users of the Platform in order to create statistical information regarding the Platform and its use, which we may then share with third parties or make publicly available. However, in this use case, aggregate information would not include personally identifiable information (PII).

  • If required by law: We will disclose your information if we believe in good faith that we are permitted or required to do so by law, including in response to a court order, subpoena, or other legal demand or request.

  • To protect our interests: We may disclose your information if we feel this is necessary in order to protect or defend our legitimate rights and interests or those of our users, employees, directors, or shareholders, or to ensure the safety and security of the Platform or the Vertigo community.

  • In the context of a business transfer: We may transfer your information in the event of a corporate divestiture, acquisition, merger, dissolution, or insolvency. If there is a transfer of assets, your information may be reviewed, transferred to, and acquired by a third party. The new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use your information for the purposes and in the scope that it was supplied to us.

  • With your consent: Except as otherwise set forth in this Privacy Policy, we will disclose your information if you have explicitly agreed that we may do so. We will make this clear to you at the point at which we collect or agree to disclose your information.

How we use cookies and other measurement technologies

This section describes use of cookies and other measurement technologies used in device, user, and network identification. By accessing and using our Platform, you consent to the storage of cookies, other local storage technologies, beacons, and other information on your devices. You also consent to the access of such cookies, local storage technologies, beacons and information by us and by the third parties as described in this Privacy Policy.

For further information about how information may be shared by Vertigo, please see the sectionHow We Share Your Information.”

What are cookies and other measurement technologies?

A cookie is a small text file that is placed on your computer, mobile phone, or other device when you visit a website. The cookie will help website providers to recognize your device the next time you visit their website. There are other similar technologies such as pixel tags (transparent graphic images placed on a web page or in an e-mail, which indicate that a page or e-mail has been viewed), web bugs (similar to pixel tags), and web storage, which are used in desktop software or mobile devices.

There are also technologies such as mobile device identifiers and software development kit (SDK) integrations to help systems recognize your device when you return to an Application or otherwise use the Platform.

We use various technologies, including but not limited to session cookies (which expire once you close your Web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them). We may use mobile device identifiers and the other measurement technologies for the purposes articulated in this Privacy Policy, for example to recognize your devices when you return to the Platform.

The information collected through such means are used for the following purposes:

Essential operational

This information allows us to operate the Platform. For example, they allow us to recognize what type of user you are and then provide you with Platform resources accordingly.

Performance and analytics

This information allows us to analyze how the Platform is accessed, used, and performing. We use this information to maintain, operate, and improve the Platform and to deliver information to you that you may find relevant or interesting


This information allows us to operate certain functions of the Platform. For example, when you continue to use or come back to the Platform, we can provide you with features and information  such as maintaining your logged-in session and remembering how you have customized various settings.

Advertising and targeting

This information allows us to convey advertisements that may be relevant to you and your interests. We work with web publishers, advertising networks, and service providers to deliver and display advertisements and messaging for other applications, services, and websites. The information may also be used for frequency capping purposes (i.e. to ensure we do not display the same advertisement to you repeatedly) and to help us regulate the advertisements you receive and measure their effectiveness.


We may allow our business partners to use cookies and other measurement technologies on or outside the Platform for the same purposes identified above, including collecting information about your online activities over time and across different applications, services, and websites. We may also use service providers acting on our behalf to use cookies for the purposes identified above.

Managing your preferences for cookie and other measurement technologies

Many Web browsers allow you to manage your preferences. You can set your browser to refuse cookies or delete certain cookies. You may be able to manage other measurement technologies in the same way that you manage cookies using your browser’s preferences.

Please note that if you choose to block cookies, doing so may impair the Platform or prevent certain elements of the Platform from functioning.

The Platform does not observe Do Not Track signals from Web browsers.

An available tool is the Network Advertising Initiative’s (NAI) Opt-Out Tool at This allows you to opt out from the use of information about your online activities for online behavioral advertising by NAI member companies.

Mobile settings

On your mobile device, you may also have a “Limit Ad Tracking” setting (on iOS devices, go to “Settings” > “Privacy” > “Advertising” and turn on “Limit Ad Tracking”) or a setting to “Opt out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

Please note that even if you opt out of some advertising using the mechanisms above, you may still receive advertisements when using the Platform, but they will no longer be targeted ads.

We work with advertising partners to serve advertisements on the Platform. One of the services we use to track activity is Google Analytics by Google (Google, Inc., a company headquartered at 1600 Amphitheatre Parkway, Mountain View, California, 94043, United States of America). We may use vendors, including Google, who use first-party mechanisms (such as the Google Analytics) and third-party mechanisms (such as the DoubleClick) together to inform, optimize, and serve ads based on your past visits to our Platform. Google provides tools to manage the collection and use of certain information by Google Analytics at and by Google Analytics for Display Advertising or the Google Display Network by updating Ads Settings for Google at

By using this Platform, you hereby consent to the use of the cookies and other measurement technologies described above. If you do not agree with any of the terms of this Privacy Policy, including our use of cookies and other measurement technologies, you should not use the Platform.

For more information about the use of cookies and how to block them, visit, (Europe), or (United States). If you have any questions or comments about our use of cookies, please contact us at

Third-party tracking

Third parties, other than our service providers, do not have authorization from us to track which websites, apps, or other online services you visit prior to and after visiting the Platform. Please note, however, that we cannot control third-party tracking and there may be some third-party tracking that occurs without our consent or knowledge.

8. your rights

If your personal data is protected by the PIPA, you have certain data protection rights described below with respect to the personal data collected and used by Vertigo. These rights may apply only in certain circumstances and are subject to certain exemptions. You can exercise these rights using the contact details contained within this Privacy Policy.

The rights are as follows:

  • To consent or not to consent, and to elect the scope of consent, to the collection, use and retention of your personal data.

  • To receive a copy of your personal data that we hold about you.

  • To ask us to correct or delete your personal data.

  • To restrict our use of your personal data.

  • To object to our use of your personal data.

  • To withdraw your consent at any time where we rely on consent to use your personal data.

  • To notify the relevant data protection authority that you believe we have not used your personal data in accordance with data protection law.

For more information about your choices and how to exercise your rights, please also refer to the “Choice and Control” section below.

9. Choice and control

We seek to provide you choices about the information you provide to us and the control you have over that information.

It is not necessary for you to provide us with any personal data in order to visit the Websites, although certain information will be collected automatically by virtue of your visit (as described above). If you decide to register a Vertigo account, you can control your information in the following ways.

Notification preferences

If you have opted in to receive any promotional e-mail communication from us, you will also be given the option to “unsubscribe” from receiving further e-mail communications from us. Your option not to receive promotional and marketing material from us will not preclude us from corresponding with you, by e-mail or otherwise, regarding existing or past business relationships with us and will not preclude us from accessing and viewing your personal information in the course of maintaining and improving the Platform.

Sharing with other apps and networks
The Platform enables you to share information with other networks and applications.

Please note that this Privacy Policy does not apply to any third-party sites or applications, and we cannot control the activities of those sites or applications. You are advised to read the privacy policies of those sites or applications before sharing your information with, or connecting your Vertigo account to, any of these third-party sites or applications.

Application preferences

You can use the settings within your iOS or Android device to opt out of some analytics tracking and bug reporting.

  • Location: You can choose whether to allow the Applications to collect and use data about your device’s location from your device’s operating system. If you block the use of location information, some or all parts of the Platform may be inaccessible or may not function properly.

  • Camera: You can choose whether to allow the Applications to collect data from your device’s camera and photos through your device’s settings. If you block the use of cameras or photos, some or all parts of the Platform may be inaccessible or may not function properly.

  • Microphone: You can choose whether to allow the Applications to collect data from your device’s microphone through your device’s settings. If you block the use of the microphone, some or all parts of the Platform may be inaccessible or may not function properly.

  • Push Notifications: If you do not want to receive push notifications from us, you may opt out of receiving these when prompted for permission or at any time by using the operating system settings on your mobile device.

Deleting your account

You can request that your account be deleted by sending a message to us at Please bear in mind that, if you request deletion of your account, content and information associated with your account will be inaccessible to you and may not be recoverable after your request is processed.

If you ask us to delete your account, we will do so within a reasonable period of time, but we may need to retain some of your personal data in order to satisfy our legal obligations, or where we have a legitimate reason for doing so.

Access to your data

If you wish to review, amend, or delete personal data we hold about you, or if you have any objection to the processing of any personal data that we hold about you, please contact us at or the address provided below. We will process and respond to your requests in accordance with applicable laws and regulations and our policies, including our Privacy Policy, Terms of Use, Intellectual Property Policy, Community Guidelines, and Song Story Contest Official Rules. We reserve the right to deny requests to amend or delete certain information where the request is not legally mandated or not technologically or practically feasible or where the request would require an unreasonable use or expenditure of additional resources.

10. data transfers

Vertigo is based in the United States, and your personal information data are processed in the United States. By registering for a Vertigo account, you consent to the collection, transfer, storage, and processing of your information outside of South Korea, consistent with this Privacy Policy. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. For further information as to the safeguards we implement, please contact

11. children

Vertigo is not intended for use by children.

Anyone under the age of 14 in South Korea is not permitted to use the Platform and must not attempt to register an account or submit any personal information to us.

We do not knowingly collect personal information from any person who is under the age of 14 in South Korea. If it comes to our attention that we have collected personal data from a person under the age of 14 in South Korea, we will delete any such information as quickly as possible. If you have reason to believe that we may have collected any such personal data, please notify us immediately at

12. changes and updates to this policy

If you have questions about this Privacy Policy, want to suggest changes to this Privacy Policy, or want to know what information we store about you, please contact us by e-mail at, or write to us at Vertigo Media, Inc., 14835 Ballantyne Village Way, Suite 200, Charlotte, North Carolina, 28277, United States of America, Attention: Privacy.

13. don’t want to give us your information?

If you decide that you do not want us to use your information in the manner described in the Privacy Policy, do not use the Platform.